Low Hanging Fruit - Posting On Google My Business
Keeping Google My Business Updated
Google My Business is often a forgotten yet fruitful platform for making updates and should be included when considering your inbound digital marketing. It’s often forgotten which is a crying shame, especially for local businesses.
Of course keeping business hours, contact information and other useful long term and or temporary information will keep your customers from wearing a frown showing up when you are closed, maybe you have moved all together or like us, we are appointment only - which is often online.
(1) 46% of ALL Google searches are looking for local information
Building Credibility + Social Proof
Being authentic and being able to show images of your products and reviews from customers and clients helps potential patrons get a flavor of what you can offer. Absolutely respond to positive or negative reviews, it’s your opportunity to show how much you care and how you handle your customers, even if it didn’t go as planned.
We see great results for our clients when we keep their GMB in tip top condition and updated regularly. If you are pushing content out on other media platforms, don’t leave your Google listings out in the cold. Having new posts and current information goes a long way to staying ahead of your competitors and we are pretty certain that Google will thank you kindly for it too.
Sources and further information:
- Google Secrets of Local Search Conference
- https://www.google.com/business/
Digital Articles, Stories + Tips
